How Much Should You Pay For a Small Business Website?

April 23, 2025
04:32 am

In today's digital age, having an online presence is essential for small businesses. But how much should you pay for a small business website?

Understanding the costs involved can help you make informed decisions about your online presence.

This blog will break down the factors influencing cost and provide insights into affordable website options available for small businesses.

MacBook Pro on top of brown wooden table during daytime

Understanding the Costs of a Small Business Website

When considering the expense of building an affordable small business website, it's crucial to understand what these costs generally encompass. A website isn't just a pretty façade; it comprises various elements like hosting, domain registration, design, development, and maintenance fees.

Domain Registration: The cost of registering a domain name typically ranges from AUD 10 to AUD 50 per year, depending on the domain extension (.com, .au, etc.) and the registrar you choose.
Hosting Services: You will also need web hosting to make your site accessible online. Affordable hosting services can cost anywhere from AUD 5 to AUD 30 per month, depending on the provider and the level of service (shared, VPS, dedicated). Rift Digital offers supper fast hosting on AWS, for $16 per month that includes security and content management and support.
Design and Development: This is often the most significant expense. If you opt for a cheap website, you might consider using website builders like Smart Builder, WordPress, Wix, or Squarespace, which can range from AUD 10 to AUD 50 a month for their services, depending on the features you require. Alternatively, hiring a web designer could cost anywhere from AUD 1,000 to several thousand dollars, depending on their experience and the complexity of your site. Rift Digital provides multi-page websites from $798.
Ongoing Maintenance: Don’t forget about ongoing maintenance, which includes updates, security checks, and backups. Setting aside a budget of AUD 50 to AUD 200 monthly for maintenance can help keep your website running smoothly.
Ongoing SEO updates: You will need regular SEO blogs and keyword optimisation on your web pages to ensure your site stays relevant for Google ranking. Not to mention regular technical upkeep to ensure your site performs and are free of indexing issues. Traditional digital agencies can charge up to $3000 per month for SEO Optimisation. This is where Rift Digital comes in we have affordable small business SEO packages tailored for small businesses.

Finding an Affordable Small Business Website Provider

When searching for an affordable small business website solution, it's essential to find a provider that meets your needs without breaking the bank. Here are some tips to ensure you get a cheap small business website without sacrificing quality:

Assess Your Needs

Before committing to a web design service, assess what you truly need. Do you require e-commerce features, or is a simple brochure-style site sufficient? Knowing your website goals can help you negotiate better deals and find the most affordable options.

Compare Providers

Don't settle for the first option you find. Research various providers and compare their prices, features, and reviews. Websites like Trustpilot or Google Reviews can help you gauge the quality of service various companies provide. This will help you identify affordable website options that fit your budget and needs.

Explore Packages and Promotions

Many web design companies offer package deals that combine multiple services (design, hosting, SEO) at a reduced price. Additionally, keep an eye out for promotional deals on domains or hosting services. These can save you a significant amount in the long run.

DIY vs. Hiring a Professional

When considering how much to pay for a small business website, one significant option is whether to do it yourself or hire a professional.

DIY Approach

Using website builders can lead to a very affordable website creation process. Templates are often included, making it easier for beginners to launch their sites. Costs can remain low, typically ranging from AUD 10 to AUD 50 monthly, depending on the features you choose. However, a DIY approach requires time and effort, and the finished product may lack the polish of a professionally designed website.

Hiring a Professional

Opting for a professional web designer or agency might cost significantly more upfront, but it can result in a more refined and effective website. A cheap small business website from a professional can start on the lower end around AUD 1,000, while comprehensive services can escalate into the tens of thousands. Investing more in professional design can lead to a better return on investment through increased traffic and conversions.

Final Thoughts

Discussing how much you should pay for a small business website requires careful consideration of various factors. While the range can vary widely, options exist at every budget level, from affordable websites created through DIY platforms to professional design solutions that might be more costly but yield significant advantages.

Ultimately, the best website for your small business is one that aligns with your specific needs and budget while appealing to your target audience. By carefully evaluating your options, comparing costs, and assessing what you truly need, you can secure an affordable small business website that delivers excellent value and effectiveness.