Social Media Management for Small Business Australia
AI-powered scheduling, content creation, and a built-in Social CRM — all from one dashboard. No per-profile fees, no matter how many accounts you manage. No agency retainers.
THE PROBLEM
Social Media Shouldn’t Cost You This Much Time or Money
You know you need to be on social media. But here’s what nobody tells you: most small business owners are either paying an agency thousands a month for generic content, or spending hours every week trying to do it themselves with free tools that barely work.
And if you run multiple profiles — say, a franchise with branded accounts for each location — the pricing gets even worse. Most scheduling tools charge per profile. Ten profiles? Ten times the cost. It adds up fast.
Meanwhile, you’re pouring energy into platforms you don’t own. Instagram can change its algorithm overnight. Facebook can restrict your reach on a whim. Your social media content lives on borrowed land.
That doesn’t mean you should ignore social media. It means you should use it strategically — to amplify your website, not replace it.
THE SOLUTION
One Dashboard. Every Platform. No Per-Profile Fees
I set up and manage your social media through a powerful platform that brings everything into one place. Schedule posts, create content with AI, capture leads, and manage every social profile your business has — all from a single dashboard.
The best part? There are no per-profile fees. Whether you manage three accounts or thirty, the cost stays the same. That’s a game-changer for franchises, multi-location businesses, or anyone managing more than a handful of profiles.
What’s Included
- Multi-channel scheduling — post to Facebook, Instagram, LinkedIn, X (Twitter), Google Business Profile, TikTok, and more from one place
- AI-powered content creation — generate post ideas, captions, and hashtags using AI trained to match your brand voice
- No per-profile pricing — manage unlimited social profiles without the cost scaling with each one
- Built-in Social CRM — capture leads from social interactions, contests, and campaigns directly into your CRM
- RSS blog feed automation — automatically share your latest blog posts to your social channels
- Viral contests and sweepstakes — run competitions that capture leads and grow your audience
- Approval workflows — review and approve content before it goes live, perfect for teams or brand control
- Analytics and reporting — see what’s working across all platforms in one view
THE RIFT DIGITAL APPROACH
Your Website First. Social Media Second
Here’s where I differ from most social media managers and agencies: I don’t believe social media is the centre of your digital strategy. Your website is.
Social media platforms are borrowed land. You don’t own your followers, your reach, or even your content on those platforms. Your website is the only digital real estate you truly control.
That’s why I set up social media to work for your website, not the other way around. Your social posts drive traffic back to your site. Your blog content gets automatically shared to your social channels. Your website captures the leads. Social media amplifies the message.
This approach means your social media actually contributes to your business growth instead of just keeping you busy.
OPTIONS
Do It Yourself, or Let Me Handle It
I offer two ways to work with me on social media:
DIY — I Set It Up, You Run It
I configure the platform, connect all your social profiles, set up your content calendar, and train you how to use everything. Then you take over. You create content, schedule posts, and manage your social presence yourself — with a tool that makes it genuinely easy.
Best for: business owners who want control and have someone on the team (even a VA) who can spend a few hours a week on social media.
Done-for-You — I Manage It for You
I handle your social media strategy, content creation, scheduling, and reporting. You approve the content before it goes live, and I take care of the rest. No large retainers — just a transparent monthly plan.
Best for: business owners who are time-poor and want their social media handled professionally without the agency price tag.
Either way, you stay in control. The platform is yours, the content is yours, and you can switch between DIY and done-for-you at any time.
THE PRICING ADVANTAGE
Why No Per-Profile Pricing Matters
Most social media scheduling tools — Hootsuite, Buffer, Sprout Social — charge per profile. If you have a Facebook page, an Instagram account, a LinkedIn page, and a Google Business Profile, that’s four profiles. Each one adds to your bill.
Now imagine you run a franchise with 20 locations, each with their own social profiles. The per-profile model becomes crippling.
The platform I use doesn’t work that way. You pay one price, and you can connect as many profiles as you need. Whether it’s four or forty, the cost doesn’t change.
For multi-location businesses and franchises, this alone can save thousands of dollars a year.
Ready to Simplify Your Social Media?
Stop spending hours every week stressing about what to post. Stop paying per-profile fees that scale with your business. And stop pouring all your energy into platforms you don’t own without driving traffic back to your website.
Let’s have a chat about what your social media should actually be doing for your business.
Frequently Asked Questions
Find quick answers to the most common questions about my services, so you can make informed decisions with ease.
How much does social media management cost for a small business?
It depends on whether you choose DIY or done-for-you, but my pricing is transparent and designed for small business budgets. There are no per-profile fees, no large retainers, and no lock-in contracts. Visit the pricing page for details or book a free chat for a personalised recommendation.
What social media platforms do you support?
The platform supports Facebook, Instagram, LinkedIn, X (Twitter), Google Business Profile, TikTok, Pinterest, YouTube, and more. You can manage all of them from one dashboard.
What does ‘no per-profile pricing’ actually mean?
Most scheduling tools charge you for every social media profile you connect — so five profiles means five times the cost. The platform I use charges a flat rate regardless of how many profiles you manage. Whether you have three accounts or thirty, the price is the same.
Can AI really create good social media content?
The AI is a tool, not a replacement for your voice. It generates post ideas, drafts captions, and suggests hashtags based on your industry and brand. You review, edit, and approve everything before it goes live. Think of it as a content assistant that eliminates the “what do I post?” problem.
What is a Social CRM and do I need one?
A Social CRM captures leads and interactions from your social media activity — contest entries, comments, messages — into one centralised database. Instead of losing track of potential customers across different platforms, you have them all in one place. If you’re running any kind of social campaigns or contests, it’s invaluable.
Can I manage my social media myself after you set it up?
Absolutely. The DIY option is specifically designed for this. I configure everything, train you how to use it, and hand it over. The platform is intuitive enough for non-technical users, and I’m always a phone call away if you get stuck.
Do I really need social media if I have a website?
Social media is a powerful amplifier, but it’s not your foundation — your website is. I recommend using social media to drive traffic back to your site, build brand awareness, and engage with your audience. But your website should always be the hub where you capture leads and convert visitors.
I run a franchise with multiple locations. Can this handle that?
Yes — this is one of the platform’s biggest strengths. You can manage profiles for every location from one dashboard without per-profile fees. Content can be customised per location or shared across all profiles at once. It’s specifically designed for multi-location businesses.
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